The Harley-Davidson Australia Social Media Content Creation account was an exciting  client to work with in my time at ThrivePR. The content was aimed at establishing Harley-Davidson on Instagram with organic and paid content. The client was seeking to elevate the brand's social media presence and engagement. 

As the lead designer for the Harley-Davidson Australia Social Media account, I worked to develop alongside our social strategists a dynamic content strategy that redefined the brand's presence on social media platforms. Through captivating motion graphics and innovative graphic design, my aim was to elevate Harley-Davidson engagement beyond their standard target audience, attempting to approach a younger market.

Throughout the project, motion graphics took centre stage as a primary focus. By harnessing the power of motion and animation, I brought to life key moments in Harley-Davidson's history, celebrating the brand's milestones, including releases of new bikes. The use of motion graphics elevated the visual appeal of the content, making it captivating and emotionally resonant for the audience. 

When working on the account we recognized the immense potential of reaching out to younger generations and expanding the brand's appeal beyond its traditional target audience. While maintaining the brand's core identity and values, we strategically incorporated elements that would resonate with younger demographics, ensuring Harley-Davidson remains relevant and appealing to the next generation of motorcycle enthusiasts. Furthermore, we used contemporary graphic design trends and dynamic motion graphics to infuse a modern and edgy vibe into the content. This not only captured the attention of younger audiences but also conveyed a sense of authenticity and innovation. The graphics were designed to resonate with the visual language that the younger generation is accustomed to through various social media platforms.

In conclusion, the Harley-Davidson Australia Social Media Content Creation Project stands as a testament to the power of graphic design and motion graphics in amplifying a brand's online presence. The successful execution of the concept has not only strengthened Harley-Davidson's position as the leading motorcycle brand in Australia but also enabled me, as the graphic designer on the account, to showcase my creativity and expertise in my design portfolio. I am proud to have played a crucial role in this project and look forward to continuing to create impactful content that resonates with audiences and pushes creative boundaries.